Persuasion: Social Influence and Compliance Gaining by Robert H Gass & John S Seiter

Author:Robert H Gass & John S Seiter
Language: eng
Format: mobi
ISBN: 9781317348375
Publisher: Taylor and Francis
Published: 2015-07-16T14:00:00+00:00

One-Sided versus Two-Sided Messages: Both Sides Now

In the previous section, we saw that either supportive or inoculation treatments can be effective at making people resistant to persuasion. With that in mind, you might be wondering if a combination of supportive and inoculation treatments might work even better. A considerable amount of past research has examined this issue by trying to determine whether a one-sided message, presenting arguments in favor of a single proposition, is more or less persuasive than a two-sided message, which presents arguments in favor of one proposition and considers opposing arguments as well. In other words, when trying to persuade an audience to accept your arguments and reject your opponent’s arguments, is it best to address your opposition or ignore them?

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